Nurture Your Brand and Grow More Business
Nurture Your Brand and Grow More Business
Is your brand alive? I ask that because most Софт и мультимедиа цены companies operate as if their company or product brand was some fixed, static concept in their customer’s mind. They may feel they already “own” a position in their customer’s mind such as the quality producer, or the price leader, or the supreme service provider — and that may be true. But what many business owners don’t realize, is that a brand is actually a living, fluid perception… one that fluctuates from day to day. In essence, it’s more of an evolving, growing entity than a fixed and static “thing”. So if branding is living, dynamic and vital, what are you doing to nourish and grow it? And when I say nourish, I’m talking about monitoring, электродуховки купить tending, caring and watching over it. Sounds a bit maryland real estate listings crazy? Read on.
A few years ago, Apple was known as an innovative computer maker. Now they are
arguably more associated with music and video thanks to the popularity of iTunes and the iPod. So where does that put the Apple brand in the consumers mind? Are they still a computer company selling hardware? A software company? A music service? The truth is that their image/brand/reputation, is undergoing a significant change; Автомобильная электроника цены and to keep operating as if they were just a computer manufaturer with a popular new offshoot product would be a mistake.
I heard a speaker at an executive leadership meeting share that 40% of an average company’s revenue would be coming from a completely new source in five years. That amazed me. It speaks to the constant change that takes place in every business. And because we get so caught up in the day-to-day grind, we often miss those slowly emerging list of foreclosed florida ocean front real estate trends.
Take a few moments this week and look at your company image as if you were your brand’s “gardener”. Are you still in Бутербродницы купить the same business that your started in? Have there been Вспышки цены any changes in your products or services or pricing or quality that needs to be communicated in your marketing, your tag line, or your name? If you were Apple, would you just keep advertising computers… or would you present yourself as the doorway to a digital lifestyle? If Burlington Coat Factory is “More Than Just history of accounting Coats” why not say what that means? If Southeast Airlines flies all over the U.S. then why keep a Side-by-side холодильники купить name that’s so narrow? When Abacus Computers came to us as a leading point-of-sale provider to the restaurant industury, it was apparent they weren’t computer Вытяжки цены salespeople any longer. They were solution providers. Abacus Computers is now Abacus Business Solutions with the tag line “You can count on us”.
So take some time this week and do some image pruning. Add some Miracle-Gro®, (and perhaps even some weed killer for those outdated names and products). Then sit back and watch your brand, and your business, continue to thrive.
Phillip Davis has over 20 years on naming and branding experience. More of his work and naming strategies can be found at http://PureTungsten.com
Learn Technical English Fast: Use ESP Workshops to Promote Reading Comprehension in LEP Learners
With the continuing expansion of English as an integral communications tool for education, science, technology, business and commerce, Автовидеотехника цены post-secondary education technical students are increasingly finding themselves in positions requiring them to manage high-technology studies in technical English. If you teach EFL, technical or business English, or teach a technical subject in English, you can use ESP workshops to successfully promote enhanced reading and comprehension in LEP learners.
A group of my Limited English Proficiency (LEP) students studying an Electronic Engineering class on antenna design had an American textbook in English, so it was necessary for Мини-печи цены me to convert chapters of the text into a series of ESP reading and comprehension workshops designed to allow the students to practice strategies for paxi accommodation de-constructing the written text as an aid to understanding it.
A Series of Workshops
When my LEP Spanish-speaking Law faculty students were required to study aspects of Capital Punishment used in the USA, I again produced a series of materials as both written workshops and full multi-media presentations.
For my LEP Economics students to do comparative population studies of Colombia (population 44,222,000) with:
• South Korea (population 47,700,000)
• Poland (population 38,587,000)
• Argentina (population 38,428,000)
• South Africa (population 45,026,000)
• Газо-электрические варочные панели цены Ukraine (population 48,523,000)
A series of ESP roanoke county va real estate transfers 2009 search workshops and multi-media presentations proved to be invaluable in promoting their reading and comprehension of their program’s technical materials in English. The process of