The Favicon, An Untapped Image Promotion Trick - Best Practices
A favicon (pronounced fav-eye-con) - short for ‘Favorites Icon’ - is a multi-resolution image included on nearly all professionally developed sites. Within Internet Explorer the favicon is displayed on the address line and in the favorites menu. Tabbed browsers like Firefox and Opera extend the functionality of favicons. Firefox can even display animated favicons. Each web browser has a unique user interface, and as a result uses the favicon in different ways. The favicon allows a company to further promote a site by displaying a logo, a mascot, etc. Often, the favicon reflects the look and feel of the web site or the organization’s logo.
Many critique the favicon Sony Ericsson Z250i as being just an eye candy, non-essential to your website’s operation.
This is actually not entirely correct. Creating one can save your site some bandwidth and clean your hit and error logs (non-cluttered logs are essential). If you have created a custom 404 File Not Found error file (if not, you should), this file will be sent by your web server every time there is a request for a nonexistent favicon.ico file. Also, creating such an icon adds to the professionalism of your site, marking you as a web designer or site owner who respects all the standards and formats of proper website building.
In this article I will try to present all the essential best practices needed to understand and properly utilize the little-known marketing power of that tiny icon named the favicon:
1. Create a multi-resolution ICO file with two images.
One image should be 32×32 pixels and the other 16×16 pixels. Use 256 colors. If in Windows, then stick to the “Windows Default Palette” scheme. If you don’t, you might see annoying shifts in colors, where the operating system re-maps your colors, a technical term describing results such as the lovely orange color on your logo showing in a dark green.
In most modern browsers, ELECTROLUX ESF 43011 you can drag the favicon to the desktop where it becomes a link. The desktop icon is often 32×32 pixels.
If you don’t include the 32×32 version, the default browser icon will be displayed instead, the blue letter “e” for Explorer, the red “O” for Opera, etc. Basically the browsers will imprint their brand into the memory cells of your visitors, and you will lose a very simple but potentially efficient marketing opportunity.
You will find many tutorials telling you to just make a 16×16 bitmap and name it ICO. While this will work for less restrictive browsers such as Firefox, which basically takes almost any bitmap format as a favicon, it will not work with most other browsers. Also, you lose the opportunity to show your design in 32 square pixels.
You will find many tutorials that insist on the fact that icons and favicons must коэффициент к2 на 2009 год вологда be created in 16 colors. Whil
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